Ronaldo’s 4th NFT collection is scheduled to launch on May 29 on Binance . Photo: Binance .

On his personal page, Portuguese soccer superstar Cristiano Ronaldo has just launched his fourth non-fungible token (NFT) collection in a collaboration campaign with the electronic exchange Binance.

NFT is a type of digital asset located on the blockchain, representing ownership of a unique item. It is expected that Ronaldo’s product will launch on May 29 on Binance with quantity and price yet to be announced.

“My football journey has taken me around the world. I am honored to have played for some of the most prestigious clubs today. Now it’s your turn to join me on that journey,” CR7 wrote on Binance’s blog introducing this virtual asset.

Previous NFT events featuring Cristiano Ronaldo often came with perks beyond the digital realm. Specifically, NFT holders will have the right to invite Real legends to play football as part of Binance’s promotion.

However, Ronaldo’s most recent NFT promotion program encountered many turbulences. At the end of November 2023, a class action lawsuit was filed against this superstar on the grounds that users suffered damages because of believing in the soccer star’s advertising for Binance.

It is known that this hobby is related to Ronaldo’s first personal NFT collection and Binance launched in November 2022.

At the time of sale, virtual assets cooperated by Ronaldo cost up to 77 USD . However, the collapse of the cryptocurrency market from November 2022 (stemming from the FTX exchange scandal) also caused a domino effect on the NFT market, because the two have a close relationship with together.

This caused Ronaldo’s NFT to “evaporate” almost all of its value when it was only traded at 1 USD .

According to How To Geek , no one can be sure about the future of NFTs, but the strong growth and rapid decline demonstrate the unpredictable level of volatility of the digital asset market.